NHL Europe Shop is a subsidiary of the NHL (National Hockey League) which was founded in 1917. The NHL is a professional ice hockey league based in North America and it comprises 30 teams: 23 from the United States and 7 from Canada. NHL Europe Shop, formerly known as Shop.NHL.com, was launched in 2007 as the official online store for fans in Europe. It stocks a wide range of merchandise from jerseys and hoodies to home décor and office supplies. In this article, we’ll tell the story behind NHL Europe Shop and how it has become the go-to destination for hockey fans across Europe.
NHL Europe shop, the official online store of the NHL in Europe, is a subsidiary of the National Hockey League (NHL) and the International Ice Hockey Federation (IIHF). We offer an extensive range of merchandise from all 31 NHL teams and the IIHF, including jerseys, hats, t-shirts, hoodies, jackets, and more. Our story begins in early 2017. The NHL and IIHF were looking for a new online store to better serve their European fan base. They wanted a store that could offer a wider range of merchandise, with a focus on quality and customer service. We were selected to build and operate the new store based on our years of experience in the ecommerce industry and our proven track record of success.
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